Stelo

An AI-native brokerage · Launched 2026

More listings.
$0 overhead.

An AI-native brokerage built to put more listings — and more income — in your hands, with the busywork handled for you.

5 questions, ~3 minutes. A founder reviews every application and replies within 48 hours. Applying commits you to nothing.

Built by the team behind The Paid Agent $500M+ in client sales volume Outbound for listing agents across 47 states

Today · Booked for you

Listing appointment — 1500 Oak Ridge DrSeller qualified · comps pulled · CMA drafted Confirmed
Listing appointment — 318 Vine Hill WayThu 9:00 AM · prep pack ready the night before Tomorrow

Handled while you were at the table

Repair addendum chased — buyer initials inCompliance checklist · 5 of 6 approvedDone
Just-listed marketing drafted for approvalPost + email + print, in your voiceReview

Comps & pricing · ready before you walk in

CMA — 1500 Oak Ridge Dr

1422 Oak Ridge DrSold May 20 · 0.2 mi$2.15M
1209 Sutton PlSold May 6 · 0.4 mi$2.06M
Suggested range4 comps · high confidence$2.01–2.18M

What founding agents leave behind.

Desk fees
$0 at Stelo
Monthly tech fees
Software’s on us
Buying your own leads
Appointments, booked for you
Downline recruiting
One flat referral tier, in writing
Franchise & royalty fees
$0 at Stelo
Marketing out of pocket
Covered by Stelo
Paying for your own CRM
Included, day one
Chasing your own comps
Pulled before every appointment

“We’re building the brokerage we wished existed — one that handles the busywork, fills the calendar, and never asks you to recruit a downline to get ahead.”

Brayden Benz Brayden BenzFounder, Stelo · The Paid Agent
Stelo
Copilot Your AI back office

Get half your week back with mini-you.

An AI trained on your deals and your voice drafts the replies, chases the paperwork, and preps every appointment — and nothing sends without your approval.

Drafted in your voice · 98% tone match

Reply to the buyer’s agent

Appraisal timing on 1500 Oak Ridge Dr

Hi Marcus — appreciate the heads-up. The appraisal’s on track for the 18th, and barring surprises we’re solid for the 30th. If anything slips, I’ll flag it the same day so your buyers aren’t caught off guard.
You approve every sendSend

Handled while you were at the table

Repair addendum chased — buyer initials inCompliance checklist · 5 of 6 approvedDone
Just-listed marketing drafted for approvalPost + email + print, in your voiceReview
Thursday’s seller appointment confirmedPrep pack ready the night beforeDone

Never miss an opportunity.

“You wake up to a prepared day — comps pulled, follow-ups drafted, every deadline flagged. Your only job is the part only you can do: the people.”

Brayden Benz Brayden BenzFounder, Stelo
Stelo
Who’s behind Stelo

Agents join people, not platforms.

Stelo is built by the team behind The Paid Agent — seller outbound for listing agents across 47 states, with over $500M in sales volume generated for clients. Before asking you to move your license, you should know exactly who we are.

$500M+
Sales volume generated for clients at The Paid Agent
47 states
Seller outbound run for listing agents nationwide
3 years
Filling listing agents’ calendars before building Stelo
Brayden Benz

Brayden Benz

Founder

Brayden spent the last three years growing The Paid Agent — the outbound seller cold-calling operation behind the $500M+ above. He’s the systems mind at Stelo: technical, hands-on, and focused on systematizing every part of the real estate transaction — from the online and social presence that fills the pipeline to the AI back office that runs it.

Rick Ojeda

Rick Ojeda

Designated Broker · California

Rick is one of Los Angeles’ top real estate professionals, with over $1 billion in career transactions and national recognition from REAL Trends and LA Magazine’s Real Estate All Stars. A licensed broker and lifelong Angeleno, he’s built his reputation representing celebrities, industry leaders, and high-net-worth clients who value discretion, sharp negotiation, and deep market knowledge.

Bent Danholm

Bent Danholm

Designated Broker · Florida

Bent is a Central Florida luxury real estate broker ranked in the region’s top 2% of all agents, specializing in Orange and Osceola counties. With international sales experience spanning Denmark, France, and the UK, he brings a global perspective and target-marketing expertise that connects listings with the right buyers — including exclusive off-market opportunities.

“After three years running outbound for listing agents, we kept seeing the same thing: great agents spending half their week on work that doesn’t close deals — and paying their brokerage for the privilege. The agents who join first are betting on us early, and we don’t take that lightly — founding agents get our best, first, for as long as they’re with us.”

Brayden Benz Brayden BenzFounder, Stelo · The Paid Agent
The Paid Agent
Founding cohort · 2026

Start your application.

5 questions, ~3 minutes. Applying commits you to nothing.

Built by the team behind The Paid Agent $500M+ in client sales volume Reviewed weekly by a founder
Built for producers like you

Whichever way you run your business.

Your calendar filled, your paperwork handled

See if it fits — apply →

Ready-to-list sellers, delivered

Appointments booked for you and a back office that runs itself — so a one-person business performs like a team.

Back office from day one

You take the kitchen table; Stelo takes everything around it.

Serious buyers, prepped tours

See if it fits — apply →

Pre-approved buyers in your calendar

Serious, pre-approved buyers delivered with the homework done.

Offer paperwork drafted for approval

Tour prep, follow-ups, and offer paperwork drafted for your approval — so every Saturday is showings instead of admin.

Leverage without headcount

See if it fits — apply →

One back office for the whole team

Running solo or leading a team — the model is the same: we bring the leads and the technology, you bring the relationship and the close.

Leads & tech on Stelo’s side

Scale output without hiring an ops staff.

Moving shouldn’t cost a quarter

See if it fits — apply →

Set up with you, not dumped on you

Days, not weeks: paperwork, tools, and your pipeline set up with you.

$0 monthly overhead, immediately

The back office runs from day one, and the overhead you were paying stays behind.

Your volume deserves better economics

See if it fits — apply →

Uncapped earnings

Uncapped earnings, zero monthly overhead, and every relationship you build stays yours.

$0 desk & monthly fees

The more you close, the more the model works in your favor — production pays you, not a fee schedule.

Your economics

Competitive splits. A real cap. $0 monthly.

Keep 80% of your own business up to an $18K annual cap — then $295 per transaction or 20%, whichever is less. Appointments Stelo books are 50/50. No desk fees, no software fees, no marketing out of pocket. The only per-deal cost is $65 E&O.

How we make money: we only earn when you close — 20% of your self-sourced business until you hit the $18K annual cap, then $295 per transaction or 20%, whichever is less, and 50/50 on the appointments we book for you. Nothing monthly, ever — that’s why everything else is $0.

Marketing & contentSteloIncluded$0
CRM & softwareSteloIncluded$0
Comps & pricingSteloIncluded$0
Paperwork & follow-upsSteloIncluded$0
Desk & monthly feesSteloIncluded$0
E&O insuranceSteloPer transaction$65
Your split — self-sourced businessYou keep 80%$18K annual cap80/20
Appointments Stelo books for youThose deals onlySplit50/50
After you capPer transactionWhichever is less$295 or 20%
A worked example

A $400K producer’s year at Stelo.

$280,000 GCI from business they source themselves, plus $120,000 closed from appointments Stelo books for them.

Self-sourced business
$280,000 GCI
Your split80/20 — you keep 80%
To Stelo — capped at $18K / yr−$18,000
An uncapped 20% would be −$56,000
$262,000you keep 93.6%
Appointments Stelo books
$120,000 GCI
Your split50/50 — those deals only
To Stelo−$60,000
Clients you didn’t source or pay for
$60,000you keep 50%
Blended · $400,000 GCI
$322,000 to you
80.5% blended take-home · $78,000 total to Stelo

Illustrative — your commissions are always set with each client. Figures are before $65 E&O per transaction; after your $18K cap, each self-sourced deal is $295 (or 20%, whichever is less), so your self-sourced take climbs toward 100% the more you close.

Revenue share

Refer a producer. Earn 15%.

Bring a producing agent to Stelo and you earn 15% of their company dollar — up to $2,700 per agent, per year. That’s the entire program: one tier, no downline, no unlock mechanics, no minimums.

One tier, in writing. You’re paid to produce — the referral is a bonus on top, not the business. 15% of company dollar, capped at $2,700 per agent per year, stated plainly. No recruiting quotas, ever.

How we compare

Stelo vs. the brokerage you’re at.

Same license, same MLS — different economics, and a machine working behind you.

Stelo
RE/MAX
Compass
Keller Williams
Redfin
Self-sourced split
80/20
95/5
Varies
70/30
Salary +
Annual cap
$18K
×
×
By market
×
Revenue share
15% · 1 tier
×
×
Profit share
×
Appointments booked for you
×
×
×
AI back office runs the busywork
×
×
×
×
$0 monthly & desk fees
×
Varies
×

Figures reflect each brokerage’s most commonly published model; terms vary by market, team, cap year, and change over time. Stelo’s column shows our published founding-cohort terms. Stelo is not affiliated with or endorsed by the brokerages listed.

Straight answers

The questions you should ask.

Is this an MLM? Do I have to recruit? +
No. You’re paid to produce. Referring a producing agent pays 15% of their company dollar, capped at $2,700 per agent per year. One tier, no unlock mechanics, published terms.
What does it actually cost me? +
Nothing to join, and nothing every month — no desk fees, no software fees, no marketing fees out of pocket. On your own business you keep 80% until you hit the $18K annual cap; after that it’s $295 per transaction or 20%, whichever is less. Appointments Stelo books for you are 50/50 on those deals only. E&O is $65 per transaction.
Are the leads any good? +
The pipeline’s built by the team that ran outbound for listing agents at scale — ready-to-list sellers and serious buyers delivered into your calendar, not cold names to chase. You qualify, you don’t prospect.
What does the AI do — and is it coming for my job? +
It runs the back office, not the relationships. Comps, paperwork, marketing assets, follow-ups — the work that doesn’t close deals. You stay on what actually wins listings: people. The software gets sharper the more you use it.
Getting started

Days, not weeks.

Joining a brokerage shouldn’t take a quarter.

Step 01

Apply

A short application — who you are, what you produce, where you work.

Step 02

Qualify

A quick call to confirm the fit. We take producing agents, not everyone.

Step 03

Get set up

Paperwork, tools, and your pipeline — set up with you, not dumped on you.

Step 04

Go live

Walk into your first appointments. The back office runs from day one.

Founding cohort · 2026

Keep more of
what you close.

5 questions, ~3 minutes. A founder reviews every application and replies within 48 hours. Applying commits you to nothing.

Built by the team behind The Paid Agent $500M+ in client sales volume Outbound across 47 states