For agents

The brokerage built like software.

90/10 split. $30K hard cap, then 100%. No desk fees, no recruiting downline. We ship weekly.

Apply →See how it works

Pipeline⁰²

1402 Ocean Ave, Santa Monica

$2,850,000

Under offer

847 Crescent Dr, Beverly Hills

$1,240,000

Active

63 Marin Way, Sausalito

$895,000

Won

Showings this week+18%

Splits

See what you’d keep at Stelo.

Enter your current split and GCI. We’ll show the take-home difference.

Your current split

Your annual GCI

$3,000,000

$0$5M

At your current brokerage

$2,400,000

At Stelo

$2,970,000

+$570,000 per year at Stelo.

After your first $30,000 paid to Stelo, you keep 100% on every dollar of GCI above the cap.

Estimates based on typical brokerage cap and split structures. Actual take-home varies by transaction, brokerage fees, and pass-through costs not modeled here.

Comparison

Stelo vs the brokerage you’re at.

Splits, caps, and fees. Side by side. No marketing fog.

	Stelo	Compass	eXp	KW	Real
Annual cap	$30K	Negotiated	$16K	$15K–$36Kvaries by market center	$12K
Starting split	90/10	Negotiated	80/20	70/30+ 6% royalty (capped $3K/yr)	85/15
Desk fees	No	$145+/mo+ $2K/yrE&O	$85/mo	$75–$200/movaries by market center	$0/mo+ $750/yr brokerage fee
Transaction fees	No	Up to 4% per deal	$250+/deal post-cap+ $25 review, $40 risk	Varies by market center	$40 pre-cap, $285 post-cap
Recruiting downline	No	No	Yes — 7 tiers	Yes — 7 levels	Yes — 5 tiers
Tech stack	Built in-house, weekly releases	Proprietary in-house	Cloud-based (Workplace + VR)	Command platform	reZEN, mobile-first
Agent equity	No (v1.0)	No agent grants	Yes — ICON cap-back stock	No (private)	Yes — 150 REAX/cap

Competitor numbers from publicly available 2025-2026 sources. Caps, fees, and split structures vary by market center, individual negotiation, and production level. Verify with the specific brokerage before deciding.

Questions

What you’re actually asking.

The objections we’d be asking if we were you.

Why would I switch from Compass, eXp, or Keller Williams to a brand-new brokerage?

You wouldn’t, if your current brokerage is working. If you’re hitting your cap and still paying desk fees, or if you’re tired of pressure to recruit, the math says move. Stelo’s $30Kcap isn’t the lowest — Real Broker’s is $12K — but the absence of desk fees, transaction fees, and a recruiting downline is what compounds across the year.

What happens to my active listings during the transition?

Listings sign with the brokerage, not the agent — moving an active listing to Stelo requires seller consent. Most agents close out their existing pipeline at their current brokerage and start new listings at Stelo from day one. We handle the Stelo-side paperwork. The release paperwork stays with your current brokerage.

Who's behind Stelo, and what do they know about real estate?

Stelo’s founders built TPAC, a B2B service for listing agents — cold outbound and appointment-setting. Through that work we’ve supported agents who’ve collectively closed over $405Min transactions. We’ve seen what slows agents down up close. We haven’t run our own brokerage at scale yet. That’s what Stelo is.

What's the catch with no desk fees, no transaction fees, and 90/10?

The cap pays for the brokerage. $30K isn’t the lowest — Real Broker’s is $12K. We’re not a virtual brokerage funding a VR campus or a franchise subsidizing market centers. Everything after your cap is yours. There’s no second revenue stream where Stelo benefits from your recruiting energy.

What if Stelo fails?

Listings transfer per state DRE rules — your active listings either transfer to another licensed broker or release back to the seller. You don’t lose your clients. You’d need to pick a new brokerage. We’re answering this question on the marketing page because we’d rather you ask it now than not.

Will I get fewer leads at Stelo than at a bigger brokerage?

Probably yes, if you depend on brokerage-generated leads. The agents Stelo’s built for already run their own pipeline; if yours depends on company-supplied leads, a bigger brokerage is the safer move. Stelo doesn’t generate leads — what we do is take operational drag off the work you’re already doing.

The offer

The offer, plainly.

No fine print. No tiers. Same terms for every agent, day one.

90/10

Starting split

$30,000

Annual cap

Desk fees

Transaction fees

Cap is annual. Reset each year. After the cap, you keep 100% on every additional dollar of GCI.