Stelo

Agent partnership · Founding cohort 2026

Keep more of your business. Do less of the busywork.

An AI-native brokerage built by operators who've filled listing agents' calendars for years — now putting more listings, more income, and a real back office in your hands.

Today · Booked for you

Listing appointment — 1500 Oak Ridge DrSeller qualified · comps pulled · CMA draftedConfirmed
Listing appointment — 318 Vine Hill WayThu 9:00 AM · prep pack ready the night beforeTomorrow

Handled while you were at the table

Repair addendum chased — buyer initials inCompliance checklist · 5 of 6 approvedDone
Just-listed marketing drafted for approvalPost + email + print, in your voiceReview

Comps & pricing · ready before you walk in

CMA — 1500 Oak Ridge Dr

1422 Oak Ridge DrSold May 20 · 0.2 mi$2.15M
1209 Sutton PlSold May 6 · 0.4 mi$2.06M
Suggested range4 comps · high confidence$2.01–2.18M
Who's behind Stelo

Agents join people, not platforms.

Stelo is built by the team behind The Paid Agent — seller outbound for listing agents across 47 states. Before we ask you to move your license, here's the track record.

$500M+
Sales volume generated for clients at The Paid Agent
47 states
Where we've run seller outbound for listing agents
3 years
Filling agents' calendars with listing appointments before Stelo
The people

Operators and top-producing brokers.

Brayden BenzBB

Brayden Benz

Founder

Grew The Paid Agent — the outbound seller operation behind the $500M+ above. The systems mind at Stelo, systematizing every part of the transaction from the pipeline that fills it to the AI back office that runs it.

Rick OjedaRO

Rick Ojeda

Designated Broker · California

One of LA's top professionals — $1B+ in career transactions, national recognition from REAL Trends and LA Magazine's Real Estate All Stars. Represents celebrities, industry leaders, and high-net-worth clients.

Bent DanholmBD

Bent Danholm

Designated Broker · Florida

Central Florida luxury broker in the region's top 2%, specializing in Orange and Osceola counties. International sales experience across Denmark, France, and the UK — global reach and off-market access.

The partnership

Six things every Stelo agent gets on day one.

01 · Economics

Commission Plan

Keep 80% to an $18K cap, then $295/deal or 20% — whichever is less. $0 monthly.

02 · Upside

Revenue Share

Refer a producer, earn 15% of their company dollar — up to $2,700/agent/year.

03 · Skill

Stelo Trainings

The lead-gen, conversion, and listing playbooks behind $500M+ in client volume.

04 · Backing

Broker Support

Real top-producing brokers on every deal — compliance, negotiation, the hard calls.

05 · Pipeline

Inside Sales Team

Our outbound engine books listing appointments straight onto your calendar.

06 · Leverage

Mini Assistant

An AI trained on your voice drafts replies, chases paperwork, preps every appointment.

01 · Commission Plan

Competitive splits. A real cap. $0 monthly.

Your own businessSelf-sourced deals, up to your annual cap
80 / 20
Annual company-dollar capThen $295 per transaction or 20% — whichever is less
$18K
Appointments Stelo booksListings from our inside sales team
50 / 50
Monthly feesNo desk, no software, no marketing out of pocket
$0
Per-deal costThe only one — E&O
$65
02 · Revenue Share

Refer a producer. Earn 15%.

Bring a producing agent to Stelo and you earn 15% of their company dollar — up to $2,700 per agent, per year. That's the entire program.

Rate

15%

Of your referred agent's company dollar on their self-sourced deals.

Cap

$2,700

Per referred agent, per year. Clean and predictable.

Structure

1 tier

No downline, no unlock mechanics, no minimums, no games.

03 · Your unfair advantage

A pipeline and a back office — built in.

Inside Sales Team

We fill your calendar.

The same outbound engine behind $500M+ in client volume books qualified listing appointments straight onto your calendar. You show up and list — appointments we book are a simple 50/50.

Mini Assistant

Mini-you runs the busywork.

An AI trained on your deals and your voice drafts the replies, chases the paperwork, and preps every appointment. Nothing sends without your approval — you keep the relationships, it kills the admin.

04 · The backing

Trained by operators. Backed by top brokers.

Stelo Trainings

The playbooks that print listings.

Systematized lead-gen, conversion, and listing-presentation playbooks from a team that's run outbound for listing agents nationwide — plus the online and social presence that keeps your pipeline full.

Broker Support

Real brokers, not a call center.

Rick Ojeda ($1B+ career, CA) and Bent Danholm (top 2%, FL) back every deal — compliance, negotiation, and the judgment calls that protect you and your clients.

How we compare

Stelo vs. the brokerage you're at.

Stelo
Traditional
Cloud / discount
Commission split
80/20 to $18K cap
70/30–90/10
85/15–100%
Monthly fees
$0
$50–200+
$85–199/mo
Booked listing appts
Inside sales team
You
You
AI back office
Mini-you, built in
Broker support
Top-producing brokers
Varies
Minimal

Representative ranges for common brokerage models — your current terms may differ. Full-fee brokerage; agent commissions to clients are negotiable per deal.

Why we built this

"After three years running outbound for listing agents, we kept seeing the same thing: great agents spending half their week on work that doesn't close deals — and paying their brokerage for the privilege. Founding agents get our best, first, for as long as they're with us."

Brayden BenzBB
Brayden Benz
Founder, Stelo · The Paid Agent

Founding cohort · California + Florida · 2026

Let's talk about your move.

Fifteen minutes with a founder — your business, your numbers, and whether Stelo is the right home for your license.

Stelo Inc. · Stelo California Inc. — Rick Ojeda, Designated Broker · Stelo Florida Inc. — Bent Danholm, Qualifying Broker. Full-fee brokerage. Launching CA + FL, 2026.